Creative Consultant Anissa Sutton helping artists and brands
"My mission is simple: to pump up the lives of artists, entrepreneurs, and brands by providing them with the tools, inspiration, and visibility they need to succeed."
About Anissa Sutton
Anissa Sutton is a dynamic entrepreneur, branding expert, singer, and consultant with a rich background in creative strategy. Her journey began in France as a singer, where her passion for music and the arts took root.
Anissa Sutton founded Pump It Up Magazine in 2013. She is the Founder and Editor-in-Chief of the magazine, which started as an online publication and later expanded to include digital and print editions and Podcast. Born and raised in France, Anissa has a background in music and entrepreneurship, having previously created other publications such as Music Umbrella Magazine and Delit Music Magazine.
Now, she brings a unique cultural perspective and a keen eye for branding to her work. Happily married and living in the USA with her husband, legendary Motown producer and music business executive Michael B. Sutton—known for his work with Michael Jackson, Pat Boone's labels, and many other industry icons—Anissa continues to make a significant impact in the entertainment world. As the Founder & CEO of Editions L.A. and Pump It Up Magazine, she is dedicated to empowering artists and brands through innovative marketing and publishing solutions.
Anissa is also a book publisher and founder of www.bilingualbookstore.com, a platform dedicated to multilingual books and educational resources. In addition to her publishing ventures, she is a highly sought-after consultant in branding, marketing, and publishing, providing expert guidance through Editions L.A.
Together, Anissa and Michael run their own label,
The Sound of LA, and the consulting platform
www.YourMusicConsultant.com, where they lead a thriving indie music scene. Her holistic approach focuses on long-term growth and sustainability, making her a sought-after consultant in the industry.
Anissa Boudjaoui Sutton
Anissa Boudjaoui Sutton is a French-born entrepreneur, publisher, author, and recording artist best known as the founder and editor-in-chief of Pump It Up Magazine. She has built an influential multimedia platform dedicated to empowering independent artists, entrepreneurs, and creatives through music, lifestyle, and educational content.
Key facts
- Born: France; based in Los Angeles since 2017
- Spouse: Michael B. Sutton
- Founded: Pump It Up Magazine, KPIU Radio, Editions L.A.
- Also co-founded: The Sound of L.A. Records
- Book: Apprendre l’anglais facilement (2024) and more at www.bilingualbookstore.com
Career and enterprises
Anissa began her creative career as a singer—performing under stage names including Aneessa—before expanding into publishing and media. She founded Pump It Up Magazine as a global entertainment and empowerment outlet merging music, fashion, wellness, and business guidance for creatives. The brand now reaches hundreds of thousands of readers worldwide and operates alongside KPIU Radio, which promotes indie musicians and reports to Digital Radio Tracker.
Through Editions L.A., her publishing company, Anissa develops bilingual and educational books and offers branding services. She also co-leads The Sound of L.A. Records with her husband, producing and promoting independent talent. Her consulting firm, Your Music Consultant, provides strategic marketing and distribution support for emerging artists.
Publications and creative work
Boudjaoui Sutton has authored or co-authored several works published through Pump It Up Magazine and Editions L.A., including themed issues such as Carter Kaya – From War-Torn Congo to the Parisian Music Scene (2023) and Get Ready for Summer Fitness (2024). Her educational book Apprendre l’anglais facilement (2024) offers bilingual English–French instruction and reflects her dedication to accessible language learning.
Advocacy and influence
Beyond media and music, Anissa is active in supporting women’s empowerment and cultural diversity. She served on the advisory board of the Women Songwriters Hall of Fame in 2023 and collaborates on initiatives such as Women of True Grit. Her body of work unites creative entrepreneurship with mentorship, helping independent artists and readers “pump up” their confidence, visibility, and success.
